Social Network Profile Management

2nd session this morning is Social Network Profile Management on the Social Software Track presented by Greg Schwartz, Michael Porter, Sarah Houghton-Jan, and Amanda Clay Powers. Another packed house!

CIL 016

This is a power session of 5 minutes each by each presenter.

Greg Schwartz up first talking about identity. Who are you online.

Identity. What I say about me?What others say about me?

Digital identity mapping. You do not own your identity.


  1. Own your user name. Sign up for everything and stick to it. If you have a unique name, grab it. If not grab something that is unique and represents you and is professional. Try
  2. Join the conversation. Develop your identity. Let people know who you are.
  3. Listen. Listen to what people are saying.
  4. Be authentic. Yes you are online but be real.

Amanda Clay Powers

Educate people. People think that librarians do not know how to help with Web 2.0.

Use Facebook friends list to manage feeds.

Sarah Houghton-Jan

In her lovely black talking about social network profiles and managing the library profile.

What to Do


  1. Register with uniform user names
  2. Register with a generic email


  1. Quick replies to user comments
  2. Personal in tone. Don’t be the library. Be yourself.
  3. Keep it all open – no ads/spam

What not to do


  1. Register with strange random usernames
  2. Register with individual emails


  1. Slow or no replies to users
  2. Institutional in tone
  3. Selective friending

Over versus under management

Over management – only one person has responsibility and is controlling

Under management – Staff who think it is for personal and don’t think of it as a professional use.

Sites to check out: check for available usernames on all networks single login across web update status on all social networks simultaneously update profile info in all social networks

Michael Porter

Speaking about WebJunction’s social network. Very professional site for library folks. Like Facebook for library workers.


Show your personality

Promote yourself


Post inappropriate pictures or pictures that could be misinterpreted.


Should I have two identities? Personal and professional?

Over time they can bleed together. It is easier and authentic. It’s also very difficult to keep anything online private.

Know that everything you do online, public or private, could be seen by anyone. Info can be reshared, remixed.

  • Profile info must be current
  • Bill to Ban Facebook in Libraries

    When I was about 8-years-old I was walking home from my bus stop after school and a car stopped beside me. A man opened the door and offered me candy. In my mind I knew better, but like a typical kid I wanted the candy and walked towards the car. As I approached the car the door opened, and the man reached his hand out to grab me.

    Does this sound like an urban legend?

    It might, but it did actually happen to me. Luckily my parents had taught me stranger-danger. That and I was also a pretty tough kid. I slammed the car door (I think I may have crushed his hand), and ran home. If things had gone differently I may not be here tonight typing this post. I get chills thinking about it–especially now that I am a mom.

    I am living proof that stranger-danger is real, but you don’t need me to tell you that. The news inundates us with stories of stranger-danger even though statistics tell us that most offenses to children are committed by someone who is not a stranger but is in fact someone close to the child.

    What I am really here to say is that it’s important to educate children so that they can make smart decisions in any circumstance.

    From USA Today:

    Congress is considering a bill that would bar children who use computers in public libraries from accessing Facebook and other social networking websites without parental permission.

    This has to be one of the most ridiculous things I’ve heard recently.

    First, how will we define “other social networking websites” when pretty much every site is becoming a social networking site? Has anyone in Congress heard of Web 2.0?

    Second, how does this teach children to think for themselves and make smart choices? We cannot block every site where a predator could be lurking just as we cannot place children in a bubble when we send them out the door to school every day.

    As librarians and library staff we have to advocate for educating our public officials, the media, parents, and children about the real dangers of the Internet – ignorance.

    If you haven’t yet take a look at the ALA Libraries & the Internet Toolkit. Most of the content is dated 2003, but it is still relevant.

    What Do Your Social Sites Say About You?

    Dear “Friend” Who Posted a Naked Picture on my Facebook Wall,Sorry but I’ve had to delete your post on my wall. I appreciate the thought (even though you posted the same naked picture on all of your “friends” walls). It’s not that I have anything against nudity but it’s just not funny, and I can’t say it’s something I want my dad to see on my profile or my boss or my co-workers or a potential employer.
    -Your “Friend” Lori

    Have you ever thought about what all your social sites combined say about you? Do you care?

    I am very aware that my online persona says a lot about me. With every blog post, every Bloglines subscription, every tweet, every tag I make a conscious choice. What does this say about me? Is this public or private? Which account does this belong to?

    I’m glad that I’m not the only one who thinks before tweeting. Here’s a great post on Remarkablogger What Picture Do Your Social Media Activities Paint about You?

    Does this sound like too much work? It’s really not. Both Bloglines and allow you to mark posts as private. There are also tools like Meebo and twhirl that let you manage multiple IM and Twitter accounts.

    Many employers Google search candidates before hiring them and now many employers are going directly to social networking sites to perform searches as well. When you add up all your social networking sites it paints a permanent picture. What does your picture say about you?

    Are you LinkedIn yet?

    I joined LinkedIn a few months ago at the invitation of a colleague. My first thought was, “Can I really manage another social networking site?” But I have been pleasantly surprised by LinkedIn. It seems to be geared to those looking for a job or making business contacts.

    I’ve connected with a few librarians who I have never met (not in person anyway) like A-list blogging librarian Sarah Houghton-Jan. I’ve even been contacted by a few friends of friends who are applying for jobs at PLCMC.

    Once you set up your profile and make some connections, it’s interesting to see how close we are all connected. Remember the six degrees of separation? LinkedIn works a little like that.

    For instance Sarah is listed as a 1st level connection for me. I can browse her connections and see that she is connected to Stephen Abram. So now Abram is listed as a 2nd level connection for me through Sarah.

    My favorite part of LinkedIn is the Q&A. You can throw a question out there about anything and get some really good responses from people all around the world in all different professions. Answers are ranked by the person who asked the question. Each question has a “best answer” selected.

    I have selected the areas that interest me and subscribed to them via RSS feeds. I mostly just read the responses to questions that interest me, but occasionally a questions gets put out there that I can’t resist answering. It must be my inner-librarian! I made it a mini-goal for 2008 to have at least one answer selected as a best answer.

    I was surprised to log in yesterday and see that I scored two best answers this week! One in the area of Occupational Training and one in the area of Professional Networking…and the year is only 1/12th of the way over!

    LinkedIn: Best Answer

    So my question to you is, do you use LinkedIn and how do you use it?

    New Year = New You

    I’ll admit it. I’m a total New Years Resolutions junkie. As far back as I can remember I’ve spent every New Year’s Eve journaling about the past year and setting goals for the new year. There’s something about the feeling of a clean slate that I like. I know that it’s just an arbitrary day on the calendar, but since we celebrate it I figure I may as well take full advantage of it.

    Facebook has a cool app that lets you share your goals so your friends can give you some encouragement.


    Yet another reason to love Facebook!


    p.s. I’m already registered for that Spanish class!