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Evaluating, Recommending, & Justifying 2.0 Tools

March 31, 2009 By Lori Reed 1 Comment

Mid-afternoon session on the Social Software track Evaluating, Recommending, & Justifying 2.0 Tools by Marydee Ojala editor of ONLINE Magazine.

This is a totally packed house! People standing outside the door.

New Technologies

Everything x2.0(empowerment, sharing, communication, and unifying themes)
Social networking/software (collaboration is a unifying theme)

Implications for Research

Magazines and newspapers add info to sites that don’t show up in archives

Mashups of 911 calls in Indy. How do you search through these?

What is a publication? What is saved? What are we paying for with premium content?

Social Media for Research

search.twitter.com
LinkedIn

The “Social” of Social Media

Is social media becoming more traditional? Or is traditional media becoming more social?

Should you friend your boss? Should you friend your employees? Good questions…not all social networks are the same or have the same purpose.

Separation of work versus personal life/space on social networks.

Would you Super Poke your boss?
Would you throw something at a customer?
I’m going to talk to you but don’t talk back to me. Is that social?
What do your customers say about you on the back channel?

Enterprise Social Search Tools

IBM introduced software for enterprise mashups
Yammer
Jive
SharePoint
Vignette

Evaluating Social Software

What problem does it solve?
What is the best solution to this problem?
Only then do you look at products to solve the problem (such as Twitter, Facebook, etc.)

Who owns data you put up on Facebook?

Common objections

Wastes time
Invasion of privacy
Opens us up for security violations
Employees could give away corporate secrets
Fad
What about Sarbanes Oxley?

Many of these are management issues not technology issues.

These Aren’t Trivial

Don’t be quick to brand people Luddites
Some of these are real and serious concerns
Some of them are deal killers
Some aren’t
You need to know the difference and to be able to explain the difference
Never say “Yes, but” instead say “Yes, and.” But = no to the listener

Business Cases

Need to align with organization’s goals
Understand decision making process
Build a case built on outcomes
Deflect criticisms before the are voiced
Anecdotes or statistics? Tailor to your audience
Do research
Ground business case in realities of current situation
Free can still have a cost (time to maintain, install)
Justified based on…? ROI or non-monetary benefits

Business Cases in Short

What problem does it solve?
How to solve the problem?
What are the benefits?

Example of objection to wikis: CIA has its own wiki called Intellipedia

Filed under: Conferences

Social Network Profile Management

March 31, 2009 By Lori Reed Leave a Comment

2nd session this morning is Social Network Profile Management on the Social Software Track presented by Greg Schwartz, Michael Porter, Sarah Houghton-Jan, and Amanda Clay Powers. Another packed house!

This is a power session of 5 minutes each by each presenter.

Greg Schwartz up first talking about identity. Who are you online.

Identity. What I say about me?What others say about me?

Digital identity mapping. You do not own your identity.

Tips:

Own your user name. Sign up for everything and stick to it. If you have a unique name, grab it. If not grab something that is unique and represents you and is professional. Try checkusernames.com.
Join the conversation. Develop your identity. Let people know who you are.
Listen. Listen to what people are saying.
Be authentic. Yes you are online but be real.

Amanda Clay Powers

Educate people. People think that librarians do not know how to help with Web 2.0.

Use Facebook friends list to manage feeds.

Sarah Houghton-Jan

In her lovely black talking about social network profiles and managing the library profile.

What to Do

Identity

Register with uniform user names

Register with a generic email

Communication

Quick replies to user comments

Personal in tone. Don’t be the library. Be yourself.

Keep it all open – no ads/spam

What not to do

Identity

Register with strange random usernames

Register with individual emails

Communication

Slow or no replies to users

Institutional in tone

Selective friending

Over versus under management

Over management – only one person has responsibility and is controlling

Under management – Staff who think it is for personal and don’t think of it as a professional use.

Sites to check out:

checkusernames.com check for available usernames on all networks

openid .net single login across web

claimid.com

ping.fm update status on all social networks

hellotxt.com

atomkeep.com simultaneously update profile info in all social networks

Michael Porter

Speaking about WebJunction’s social network. Very professional site for library folks. Like Facebook for library workers.

Do:

Show your personality

Promote yourself

Don’t:

Post inappropriate pictures or pictures that could be misinterpreted.

Question

Should I have two identities? Personal and professional?

Over time they can bleed together. It is easier and authentic. It’s also very difficult to keep anything online private.

Know that everything you do online, public or private, could be seen by anyone. Info can be reshared, remixed.

Profile info must be current

Filed under: Conferences, Social Networking

Bill to Ban Facebook in Libraries

August 2, 2008 By Lori Reed 3 Comments

When I was about 8-years-old I was walking home from my bus stop after school and a car stopped beside me. A man opened the door and offered me candy. In my mind I knew better, but like a typical kid I wanted the candy and walked towards the car. As I approached the car the door opened, and the man reached his hand out to grab me.

Does this sound like an urban legend?

It might, but it did actually happen to me. Luckily my parents had taught me stranger-danger. That and I was also a pretty tough kid. I slammed the car door (I think I may have crushed his hand), and ran home. If things had gone differently I may not be here tonight typing this post. I get chills thinking about it–especially now that I am a mom.

I am living proof that stranger-danger is real, but you don’t need me to tell you that. The news inundates us with stories of stranger-danger even though statistics tell us that most offenses to children are committed by someone who is not a stranger but is in fact someone close to the child.

What I am really here to say is that it’s important to educate children so that they can make smart decisions in any circumstance.

From USA Today:

Congress is considering a bill that would bar children who use computers in public libraries from accessing Facebook and other social networking websites without parental permission.

This has to be one of the most ridiculous things I’ve heard recently.

First, how will we define “other social networking websites” when pretty much every site is becoming a social networking site? Has anyone in Congress heard of Web 2.0?

Second, how does this teach children to think for themselves and make smart choices? We cannot block every site where a predator could be lurking just as we cannot place children in a bubble when we send them out the door to school every day.

As librarians and library staff we have to advocate for educating our public officials, the media, parents, and children about the real dangers of the Internet – ignorance.

If you haven’t yet take a look at the ALA Libraries & the Internet Toolkit. Most of the content is dated 2003, but it is still relevant.