Social Network Profile Management

2nd session this morning is Social Network Profile Management on the Social Software Track presented by Greg Schwartz, Michael Porter, Sarah Houghton-Jan, and Amanda Clay Powers. Another packed house!

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This is a power session of 5 minutes each by each presenter.

Greg Schwartz up first talking about identity. Who are you online.

Identity. What I say about me?What others say about me?

Digital identity mapping. You do not own your identity.


  1. Own your user name. Sign up for everything and stick to it. If you have a unique name, grab it. If not grab something that is unique and represents you and is professional. Try
  2. Join the conversation. Develop your identity. Let people know who you are.
  3. Listen. Listen to what people are saying.
  4. Be authentic. Yes you are online but be real.

Amanda Clay Powers

Educate people. People think that librarians do not know how to help with Web 2.0.

Use Facebook friends list to manage feeds.

Sarah Houghton-Jan

In her lovely black talking about social network profiles and managing the library profile.

What to Do


  1. Register with uniform user names
  2. Register with a generic email


  1. Quick replies to user comments
  2. Personal in tone. Don’t be the library. Be yourself.
  3. Keep it all open – no ads/spam

What not to do


  1. Register with strange random usernames
  2. Register with individual emails


  1. Slow or no replies to users
  2. Institutional in tone
  3. Selective friending

Over versus under management

Over management – only one person has responsibility and is controlling

Under management – Staff who think it is for personal and don’t think of it as a professional use.

Sites to check out: check for available usernames on all networks single login across web update status on all social networks simultaneously update profile info in all social networks

Michael Porter

Speaking about WebJunction’s social network. Very professional site for library folks. Like Facebook for library workers.


Show your personality

Promote yourself


Post inappropriate pictures or pictures that could be misinterpreted.


Should I have two identities? Personal and professional?

Over time they can bleed together. It is easier and authentic. It’s also very difficult to keep anything online private.

Know that everything you do online, public or private, could be seen by anyone. Info can be reshared, remixed.

  • Profile info must be current
  • New Strategies for Digital Natives

    I’m live blogging from Computers in Libraries on the Cultivating Innovation & Change Track. This morning’s session is presented by my friend Helene Blowers from Columbus Public Library.

    Helene kicked things off with this great YouTube video that makes me miss my little ones.


    Digital natives are those born after 1980. This is their reality:

    Age 1- First commercial PC

    Age 3 –  First cell phone

    Age 9 – Internet

    Age 14 – Web 1.0 to Web 2.0. Built on engage and connect versus find.

    Digital natives have always had access and engagement. It’s part of their reality.

    The last election really showed how powerful engagement and Web 2.0 is. Photo Clinton vs. Hillary during primary. Election was won during primary.
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    Digital natives uses real identity as online identity. They have never known any difference and see them as ubiquitous. Digital identify is important because that is how they connect and exert influence online.

    Top 5 Social Networks January 2009

    1. Facebook
    2. MySpace
    3. Twitter
    4. Flixster
    5. LinkedIn

    Things important to digital natives and things to think about when designing services and spaces for them:

    • Social identity
    • Creativity and leaving their imprint
    • Self-expression
    • Digital information quality
    • Sharing information rather than quality of information
    • There are no barriers
    • Access is universal. Always connected 24/7
    • It’s all about me
    • Peer to peer file sharing is not piracy it’s sharing
    • Digital advocacy

    Only .08% of students have actually met someone in person that they met online.

    The safety precautions we’ve put out are working and this is a smart group!

    1 in 5 teens are self-identified as nonconfromists.

    The digital native digital sandbox is unlimited and they have lots of opportunity.

    Digital natives want to remix, reuse content to express themselves.

    You are what you share not what you own.

    Librarians to Lifebrarians.

    Strategies for Dealing With Digital Natives

    • Engagement
    • Enrichment – provide customers with a rich online experience that enhances their local branch experience and daily lives. Customers need to feel value from library
    • Empower – Enable customers to personalize and add value to the library experience and allow the community to celebrate themselves.