ASTD Becomes Association for Talent Development (ATD)

You might have noticed that ASTD has a new name and a new brand. The American Society for Training and Development made the change this past May becoming the Association for Talent Development.

President and CEO Tony Bingham announced the change at the organization’s international conference this past Spring stating, “Your work is so much broader than training alone.” He cited the growing references in business to the term “talent development” that describes the breadth of work done by professionals who develop the talent in organizations: their knowledge, skills, and abilities.

This change is much-needed and seems welcomed by the ASTD/ATD Community. Many in the learning and development community had already made the switch to moving from the word “training” to the word “learning.” This name change for ASTD takes semantics a step further by emphasizing the outcome–talent development. After all, what is the result of learning?

Along with the new name comes a new logo and anyone whose been through rebranding efforts can tell you nightmare stories about branding gone wrong. I must say I love the new logo for ATD.

In the ASTD logo it looks as if the trainer is holding the weight of the world which unfortunately parallels the reality for many trainers. There’s also no description of what ASTD stands for. I can’t tell you how many times I told someone, “I’m going to an ASTD meeting” only to be met with a look of shock and/or confusion as what was heard was, “I’m going to an STD meeting.” They’re not the same!

The new logo takes care of this by clearly stating what ATD stands for. The colors are bold and eye-catching. The T looks as if it is reaching across with its arms to the A and the D saying, “Don’t worry. I’m here to help!”

Are you a member of ASTD/ATD? What are your thoughts on the change?

Wiki Who: What Web 2.0 Can Do For You (and Your Learners)

Here is a copy of the slides I used for tonight’s ASTD Charlotte presentation on libraries, Learning 2.0, and Web 2.0. I spent hours and hours searching for just the right images to get the message across with out limited bullet points.

Here’s a tip. Everytime you come across an image that you think you might be able to use one day for a presentation–tag it, bookmark it, or mark it as a Favorite. It’s nice to have a selection ready to choose from. The quality and range of photos on Flickr with a creative commons license is astounding.

p.s. Thank you Helene and Kevin for sharing.

Get Virtual! Designing Learning for Second Life

My friend and associate Paul Signorelli‘s ASTD Chapter is hosting an exciting event later this month on designing learning for Second Life in Second Life. Details follow.

Get Virtual! Designing Learning for Second Life
Tuesday, Apr. 21, 2009 5:30 PM – 8:00 PM (Pacific Time)

Virtual worlds are proving to be engaging, rewarding and fun ways of delivering learning, with user satisfaction levels far higher than standard e-learning offerings. For the learner, the attraction of the virtual worlds lies in the ability to participate in learning environments that emulate real world scenarios with stunning graphics and storylines. Virtual worlds also open up the possibility for learners to engage in multiple events simultaneously, thus greatly increasing an individual’s learning capacity. And, virtual meetings lower costs by reducing the need for travel or expensive long distance conference call services.

Virtual worlds/realities are becoming essential tools for all learning professionals – even for those who are not simply catering to the interests of the Millennials (Gen Y). And, you don’t need to be a programmer to make it happen. These tools have been created to enable practitioners to easily design and deliver effective learning programs, with just a bit of education and practice. Come and participate in a full-feature session that will redefine your thinking on learning.

Presenter: Mike Abrams is Vice President of Business Development at TBD Consulting, Inc. He is heavily involved in ASTD, currently as part of ASTD National’s Technology Team, and in the past as ASTD Chapter President. Mike also recently presented sessions on Second Life at the 2009 ASTD TechKnowledge® Conference.

Mike focuses on developing strategic partnerships with companies to enhance the learning function. He is an experienced Process Improvement specialist, and has expertise in all aspects of technology in training, such as LCMS, LMS, Online Collaboration, and e-learning. Mike is an experienced coach and facilitator, and is certified in Ken Blanchard’s Situational Leadership II® and Wilson Learning Sales.

Register here: http://www.acteva.com/booking.cfm?bevaid=179630

Wiki Who? What Web 2.0 Can Do for You

If you are in the Charlotte, NC area next Thursday I’ll be presenting a program for the ASTD Charlotte Chapter. I’m really excited about this opportunity because about 10 years ago when I decided I wanted to work full-time in learning & development I joined ASTD. I can’t tell you how much membership in my local chapter has helped me professionally and now it’s my turn to give back.

Wiki Who? What Web 2.0 Can Do for You
Thursday, April 16, 2009 from 6:15-8pm

How do you bring over 500 employees with a wide range of computer skills up to date on the best of Web 2.0—blogs, wikis, RSS feeds, and all the 2.0 tools? More importantly, how do you accomplish this effectively in only two months with a limited budget and only a handful of trainers?

Learn how the Public Library of Charlotte & Mecklenburg County created and implemented the award winning Learning 2.0/23 Things program that has been replicated by libraries, schools, universities, and businesses world-wide. This unique program focuses on collaboration and group interaction to teach Web 2.0 using Web 2.0. Best of all it’s free and creative commons licensed so you can replicate the program for your organization.

You’ll also learn how to use Web 2.0 tools and free resources available from your local public library to support your own learning and career development.

Details and registration are here:

http://astdcharlotte.org/meetings_events.html#future_mtgs

Webinar: Social & Informal Learning

Social & Informal Learning: The Business Opportunity
Wednesday, March 18, 2009 1:00 PM – 2:00 PM EDT

If learning were an iceberg, then formal training and development would only be the tip. Most learning is “informal” in nature, but this portion lies beneath the proverbial waterline, virtually invisible and, therefore, much harder to navigate.

  • But such navigation is becoming increasingly important. New research from an i4cp survey, commissioned by the American Society for Training & Development (ASTD), reveals social and informal learning opportunities for companies that need to improve productivity and performance in 2009.
  • Social and informal learning already has a strong presence in many organizations and is expected to increase.
  • Very little of most firms’ training budgets are devoted to informal learning
  • Using social and informal learning pays dividends, as there is a significant correlation with reported market performance

Join internationally recognized futurist Elliott Masie and i4cp’s VP of Research Jay Jamrog as they examine this research and provide solutions on how to drive productivity and performance by implementing effective social and informal learning strategies. Takeaways include:

  • What social and informal learning approaches are currently working for organizations
  • Where are the gaps that can serve as opportunities
  • How can organizations put social and informal learning strategies into action sooner rather than later

Register here: https://www2.gotomeeting.com/register/195339614

I really wish I could attend this but I will be at training all day. If anyone attends and gets a link to the archive please share it with me! :)