In Malcolm Gladwell’s The Tipping Point he writes of the importance of mavens–those who are trusted for their opinions and who pass along information on what products, services and ideas are the best–and mom blogs are the maven nesting grounds. Moms want to know which products work and which don’t; they want to give an opinion on what’s worked for them and share their experiences with others and advertisers are just beginning to discover this advertising pot of gold.
You’ve heard “The hand that rocks the cradle rules the world”? Well she who does the shopping then blogs about it rules the net.
We seem to be doing a great job targeting and reaching out to teens and children with programs, but here is a demographic ripe for the picking. I know we’ve offered a few classes in online scrapbooking, but how about a moms’ blogging club while the older kids are in programs or storytimes or run a Daddy and Me storytime on the weekend and a simultaneous Mommy Blogging program. Summer reading is almost here!