PR & Marketing Proposal for CLENERT of ALA

The past five months have been brutal! In addition to the normal challenges of work and family life, I took two very demanding classes this semester. Conflict and Communication was an excellent class that I wish I had taken years ago. I wonder though if I had not had so much experience in this area if I would have gotten as much out of the class. The second class was Public Relations Strategies which is the capstone class for the Public Relations track of my program.

The final project for Public Relations Strategies was to create a comprehensive PR campaign for a business or organization. Earlier this year at ALA Midwinter I realized that CLENERT of ALA would be the perfect organization for me to apply these skills to because it is an organization that I firmly support and believe in and this would provide a real benefit to the organization.

Over the past few months I have conducted extensive research, surveys, and focus groups to find out what people look for in a group or organization that supports trainers in libraries and how CLENERT can not only be that organization but spread the word about the value and importance of quality training and learning opportunities in libraries.

The full text of the PR and Marketing proposal is below. You can read it on the screen or click on the link to download a PDF version.

CLENERT Marketing Proposal

By the way CLENERT stands for Continuing Library Education Network Exchange and Round Table, and is the organization to join if you are involved in training and learning within your library. If you can’t remember the name don’t worry. You are not alone. Read the survey to see some of the hilarious guesses for C.L.E.N.E.R.T.

About Lori Reed

Lori Reed, coauthor of Workplace Learning & Leadership: A Handbook for Library and Non-Profit Trainers, is a learning and communication strategist with more than twenty years experience in learning and development. A 2009 Library Journal Mover & Shaker and a 2010 "One to Watch" for paralibrarians, Lori graduated cum laude from East Carolina University with a Bachelor of Science in Communication. Lori is a certified Synchronous Learning Expert and a North Carolina Master Trainer and has traveled across North America speaking about libraries and training.

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