Evaluating, Recommending, & Justifying 2.0 Tools

Mid-afternoon session on the Social Software track Evaluating, Recommending, & Justifying 2.0 Tools by Marydee Ojala editor of ONLINE Magazine.

This is a totally packed house! People standing outside the door.

New Technologies

  • Everything x2.0(empowerment, sharing, communication, and unifying themes)
  • Social networking/software (collaboration is a unifying theme)

Implications for Research

Magazines and newspapers add info to sites that don’t show up in archives

Mashups of 911 calls in Indy. How do you search through these?

What is a publication? What is saved? What are we paying for with premium content?

Social Media for Research

  • search.twitter.com
  • LinkedIn

The “Social” of Social Media

Is social media becoming more traditional? Or is traditional media becoming more social?

Should you friend your boss? Should you friend your employees? Good questions…not all social networks are the same or have the same purpose.

Separation of work versus personal life/space on social networks.

  • Would you Super Poke your boss?
  • Would you throw something at a customer?
  • I’m going to talk to you but don’t talk back to me. Is that social?
  • What do your customers say about you on the back channel?

Enterprise Social Search Tools

  • IBM introduced software for enterprise mashups
  • Yammer
  • Jive
  • SharePoint
  • Vignette

Evaluating Social Software

  • What problem does it solve?
  • What is the best solution to this problem?
  • Only then do you look at products to solve the problem (such as Twitter, Facebook, etc.)

Who owns data you put up on Facebook?

Common objections

  • Wastes time
  • Invasion of privacy
  • Opens us up for security violations
  • Employees could give away corporate secrets
  • Fad
  • What about Sarbanes Oxley?

Many of these are management issues not technology issues.

These Aren’t Trivial

  • Don’t be quick to brand people Luddites
  • Some of these are real and serious concerns
  • Some of them are deal killers
  • Some aren’t
  • You need to know the difference and to be able to explain the difference
  • Never say “Yes, but” instead say “Yes, and.” But = no to the listener

Business Cases

  • Need to align with organization’s goals
  • Understand decision making process
  • Build a case built on outcomes
  • Deflect criticisms before the are voiced
  • Anecdotes or statistics? Tailor to your audience
  • Do research
  • Ground business case in realities of current situation
  • Free can still have a cost (time to maintain, install)
  • Justified based on…? ROI or non-monetary benefits

Business Cases in Short

  • What problem does it solve?
  • How to solve the problem?
  • What are the benefits?

Example of objection to wikis: CIA has its own wiki called Intellipedia

About Lori Reed

Lori Reed, coauthor of Workplace Learning & Leadership: A Handbook for Library and Non-Profit Trainers, is a learning and communication strategist with more than twenty years experience in learning and development. A 2009 Library Journal Mover & Shaker and a 2010 "One to Watch" for paralibrarians, Lori graduated cum laude from East Carolina University with a Bachelor of Science in Communication. Lori is a certified Synchronous Learning Expert and a North Carolina Master Trainer and has traveled across North America speaking about libraries and training.

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