Innovative Services & Practices

I’ve come full circle this afternoon by coming back to the Cultivating Innovation & Change track. This late afternoon session on Innovative Services & Practices is being presented by John Blyberg, Gretchen Hams, Sarah Ludwig, Kate Sheehan from the Darien Library. Serve community of 20-20K people.

John kicked things off.

Libraries have not been preparing for the future in a way that is sustainable. Traditional library services misaligned with needs of the users. Took services apart and reassembled to meet needs of the users. “Delete” the reference desk.

Sometimes we fail with innovation. That’s ok.

We have to adapt and be willing to adapt.

Innovate. Fail. Adapt.

Users do not see drastic change they see us responding to their needs.

If you build change and innovation into your culture your staff and users will come to expect it.

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Gretchen – Children’s Librarian

Children’s librarians don’t always get a seat at the innovation table.

Picture books start with QJ. We’re asking customers to assume this knowledge.

Reorganized picture books and used color coded labels to empower browsers and searchers.

People come to the library as a 3rd place – especially in the winter to get out and socialize.

Just putting computers in the children’s room is not good enough.We need to find ways for them to collaborate.

Story time should not be one way. Kids should participate.

Examples of innovation: kids giving tours of the library, signs made by kids.

We’ve been missing a special demographic by focusing on only the kids and not their parents who don’t always know about adult services available.

Sarah – Teen and Technology Librarian

Teen room does not have a service desk

Teen space has all glass walls to see what is going on from outside

Trust teens with their space. If you give them the trust they will respect the space.

All furniture is movable.

Teens can move it where ever they want and whenever they want.

Let them make it their own!

Gaming – you should be doing it if you are serving teens.

DPL does not program around it. Just leave it open for them to use as they want.

Use tools to reach teens – Facebook.

If working with teens it is not appropriate to use a personal Facebook page. Need to have a professional teen librarian appearance. Do not friend coworkers or other adults. Only teens.

Kate – Reference

Reference is dead. Roving.

Long term wanted to move to 1 on 1 reference.

Meet people at their need without being invasive.

Allow people to browse independently.

When you change your space you have more space.

Reference desk was scary! Now a small curvy table.

Put 300 and 600 personal finance together.

If you rove you need a wireless phone.

We are able to do a lot of reference because we are not doing computer sign ups and tech support and other things.

Most important tool has been name tags.

Reorganizing is like weeding. Permanent upkeep. Constantly ask why you are doing this. Reassess.

You might not get a lot of positive feedback. The happy users will go along their way. The unhappy ones will complain the loudest.

“We have all changed our shoes. We no longer wear heels, but we all have great legs.” This is the best quote of the conference! This session really hit home with me as my own library is moving toward a similar service model.

Evaluating, Recommending, & Justifying 2.0 Tools

Mid-afternoon session on the Social Software track Evaluating, Recommending, & Justifying 2.0 Tools by Marydee Ojala editor of ONLINE Magazine.

This is a totally packed house! People standing outside the door.

New Technologies

  • Everything x2.0(empowerment, sharing, communication, and unifying themes)
  • Social networking/software (collaboration is a unifying theme)

Implications for Research

Magazines and newspapers add info to sites that don’t show up in archives

Mashups of 911 calls in Indy. How do you search through these?

What is a publication? What is saved? What are we paying for with premium content?

Social Media for Research

  • search.twitter.com
  • LinkedIn

The “Social” of Social Media

Is social media becoming more traditional? Or is traditional media becoming more social?

Should you friend your boss? Should you friend your employees? Good questions…not all social networks are the same or have the same purpose.

Separation of work versus personal life/space on social networks.

  • Would you Super Poke your boss?
  • Would you throw something at a customer?
  • I’m going to talk to you but don’t talk back to me. Is that social?
  • What do your customers say about you on the back channel?

Enterprise Social Search Tools

  • IBM introduced software for enterprise mashups
  • Yammer
  • Jive
  • SharePoint
  • Vignette

Evaluating Social Software

  • What problem does it solve?
  • What is the best solution to this problem?
  • Only then do you look at products to solve the problem (such as Twitter, Facebook, etc.)

Who owns data you put up on Facebook?

Common objections

  • Wastes time
  • Invasion of privacy
  • Opens us up for security violations
  • Employees could give away corporate secrets
  • Fad
  • What about Sarbanes Oxley?

Many of these are management issues not technology issues.

These Aren’t Trivial

  • Don’t be quick to brand people Luddites
  • Some of these are real and serious concerns
  • Some of them are deal killers
  • Some aren’t
  • You need to know the difference and to be able to explain the difference
  • Never say “Yes, but” instead say “Yes, and.” But = no to the listener

Business Cases

  • Need to align with organization’s goals
  • Understand decision making process
  • Build a case built on outcomes
  • Deflect criticisms before the are voiced
  • Anecdotes or statistics? Tailor to your audience
  • Do research
  • Ground business case in realities of current situation
  • Free can still have a cost (time to maintain, install)
  • Justified based on…? ROI or non-monetary benefits

Business Cases in Short

  • What problem does it solve?
  • How to solve the problem?
  • What are the benefits?

Example of objection to wikis: CIA has its own wiki called Intellipedia

Web 2.x Training for Customers & Staff

This afternoon’s session is also in the Social Software Track. Presenting are my own social network friends: Beth Tribe, Michael Sauers, and Bobbi Newman.

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Beth up first talking about how to know if your staff are using Web 2.0. Hint: they may not know it is called Web 2.0.

Word of mouth class advertising is “golden.”

Reach out through Web 2.0 tools as well.

Have fun with training. Bring chocolate. Beth known for chocolate :)

Michael next talking about Nebraska Learn’s 2.0.

Don’t make assumptions. The older folks may understand technology better than than the younger folks.

If you have not done 23 things you need to do this program.

Bobbi

For training…applied for and received grant for mobile training lab. 16 laptops and a cart to take to branches for staff and community for public training.

Summed up by Aaron Schmidt who said training users on Web 2.0 is essential to our democracy.

Social Network Profile Management

2nd session this morning is Social Network Profile Management on the Social Software Track presented by Greg Schwartz, Michael Porter, Sarah Houghton-Jan, and Amanda Clay Powers. Another packed house!

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This is a power session of 5 minutes each by each presenter.

Greg Schwartz up first talking about identity. Who are you online.

Identity. What I say about me?What others say about me?

Digital identity mapping. You do not own your identity.

Tips:

  1. Own your user name. Sign up for everything and stick to it. If you have a unique name, grab it. If not grab something that is unique and represents you and is professional. Try checkusernames.com.
  2. Join the conversation. Develop your identity. Let people know who you are.
  3. Listen. Listen to what people are saying.
  4. Be authentic. Yes you are online but be real.

Amanda Clay Powers

Educate people. People think that librarians do not know how to help with Web 2.0.

Use Facebook friends list to manage feeds.

Sarah Houghton-Jan

In her lovely black talking about social network profiles and managing the library profile.

What to Do

Identity

  1. Register with uniform user names
  2. Register with a generic email

Communication

  1. Quick replies to user comments
  2. Personal in tone. Don’t be the library. Be yourself.
  3. Keep it all open – no ads/spam

What not to do

Identity

  1. Register with strange random usernames
  2. Register with individual emails

Communication

  1. Slow or no replies to users
  2. Institutional in tone
  3. Selective friending

Over versus under management

Over management – only one person has responsibility and is controlling

Under management – Staff who think it is for personal and don’t think of it as a professional use.

Sites to check out:

checkusernames.com check for available usernames on all networks

openid.net single login across web

claimid.com

ping.fm update status on all social networks

hellotxt.com

atomkeep.com simultaneously update profile info in all social networks

Michael Porter

Speaking about WebJunction’s social network. Very professional site for library folks. Like Facebook for library workers.

Do:

Show your personality

Promote yourself

Don’t:

Post inappropriate pictures or pictures that could be misinterpreted.

Question

Should I have two identities? Personal and professional?

Over time they can bleed together. It is easier and authentic. It’s also very difficult to keep anything online private.

Know that everything you do online, public or private, could be seen by anyone. Info can be reshared, remixed.

  • Profile info must be current
  • New Strategies for Digital Natives

    I’m live blogging from Computers in Libraries on the Cultivating Innovation & Change Track. This morning’s session is presented by my friend Helene Blowers from Columbus Public Library.

    Helene kicked things off with this great YouTube video that makes me miss my little ones.

    Digital natives are those born after 1980. This is their reality:

    Age 1- First commercial PC

    Age 3 -  First cell phone

    Age 9 – Internet

    Age 14 – Web 1.0 to Web 2.0. Built on engage and connect versus find.

    Digital natives have always had access and engagement. It’s part of their reality.

    The last election really showed how powerful engagement and Web 2.0 is. Photo Clinton vs. Hillary during primary. Election was won during primary.
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    Digital natives uses real identity as online identity. They have never known any difference and see them as ubiquitous. Digital identify is important because that is how they connect and exert influence online.

    Top 5 Social Networks January 2009

    1. Facebook
    2. MySpace
    3. Twitter
    4. Flixster
    5. LinkedIn

    Things important to digital natives and things to think about when designing services and spaces for them:

    • Social identity
    • Creativity and leaving their imprint
    • Self-expression
    • Digital information quality
    • Sharing information rather than quality of information
    • There are no barriers
    • Access is universal. Always connected 24/7
    • It’s all about me
    • Peer to peer file sharing is not piracy it’s sharing
    • Digital advocacy

    Only .08% of students have actually met someone in person that they met online.

    The safety precautions we’ve put out are working and this is a smart group!

    1 in 5 teens are self-identified as nonconfromists.

    The digital native digital sandbox is unlimited and they have lots of opportunity.

    Digital natives want to remix, reuse content to express themselves.

    You are what you share not what you own.

    Librarians to Lifebrarians.

    Strategies for Dealing With Digital Natives

    • Engagement
    • Enrichment – provide customers with a rich online experience that enhances their local branch experience and daily lives. Customers need to feel value from library
    • Empower – Enable customers to personalize and add value to the library experience and allow the community to celebrate themselves.