I’m headed to Portland, Oregon later this week to give the keynote presentation at the Northwest Interlibrary Loan and Resource Sharing Conference. I’m looking forward to meeting the conference attendees and talking about learning and leading through change.
President and CEO Tony Bingham announced the change at the organization’s international conference this past Spring stating, “Your work is so much broader than training alone.” He cited the growing references in business to the term “talent development” that describes the breadth of work done by professionals who develop the talent in organizations: their knowledge, skills, and abilities.
This change is much-needed and seems welcomed by the ASTD/ATD Community. Many in the learning and development community had already made the switch to moving from the word “training” to the word “learning.” This name change for ASTD takes semantics a step further by emphasizing the outcome–talent development. After all, what is the result of learning?
Along with the new name comes a new logo and anyone whose been through rebranding efforts can tell you nightmare stories about branding gone wrong. I must say I love the new logo for ATD.
In the ASTD logo it looks as if the trainer is holding the weight of the world which unfortunately parallels the reality for many trainers. There’s also no description of what ASTD stands for. I can’t tell you how many times I told someone, “I’m going to an ASTD meeting” only to be met with a look of shock and/or confusion as what was heard was, “I’m going to an STD meeting.” They’re not the same!
The new logo takes care of this by clearly stating what ATD stands for. The colors are bold and eye-catching. The T looks as if it is reaching across with its arms to the A and the D saying, “Don’t worry. I’m here to help!”
Are you a member of ASTD/ATD? What are your thoughts on the change?
You can’t read every book, so how can you be an effective readers’ advisor in the face of an unfamiliar genre? Check out my story and tips on the NoveList Blog: Five Tips for Getting Up-to-Speed on a Genre.
If you missed out on being selected for the Hyperlinked Library MOOC with Michael Stephens, here’s an alternative. At first I thought this was a joke–a MOOC about zombies. But it’s real and even has course objectives listed! If you look at the objectives you’ll see that this class is not about zombies at all. They are teaching real stuff about public health, survival, and disease. Who in their right mind would take a course billed as: Infectious Disease and Public Health. Not many. However thousands are registering for this class based on the title and premise–you can make learning about infections diseases fun.
Is there a way you can apply this idea to your training? Absolutely! There are great films with good and bad examples of customer service. Clerks is the first that comes to mind. When we put ourselves in the role as the learner and think about how we would like to experience learning, we can find ways to make learning engaging and fun. No doubt this course will boost the ratings of The Walking Dead, but it’s a great example of adding a creative twist to what could be a boring subject. Let me know if you enroll. I’d love to have a trainers discussion group to talk about what we learn from the actual class as a trainer.
Society, Science, Survival: Lessons from AMC’s The Walking Dead
From understanding social identities to modeling the spread of disease, this eight-week course will span key science and survival themes using AMC’s The Walking Dead as its basis. Four faculty members from the University of California, Irvine will take you on an inter-disciplinary academic journey deep into the world of AMC’s The Walking Dead, exploring the following topics:
- Maslow’s hierarchy of needs—is survival just about being alive?
- Social order and structures—from the farm and the prison to Woodbury
- Social identity, roles, and stereotyping—as shown through leaders like Rick and the Governor
- The role of public health in society—from the CDC to local community organizations
- The spread of infectious disease and population modeling—swarm!
- The role of energy and momentum in damage control—how can you best protect yourself?
- Nutrition in a post-apocalyptic world—are squirrels really good for you?
- Managing stress in disaster situations—what’s the long-term effect of always sleeping with one eye open?
Each week we’ll watch engaging lectures, listen to expert interviews, watch exclusive interviews with cast members talking about their characters, use key scenes from the show to illustrate course learning, read interesting articles, review academic resources, participate in large and small group discussions, and—of course—test our learning with quizzes. We recommend that you plan on spending about two (2) to four (4) hours per week on this course, though we believe the course is compelling enough you’ll want to spend more time.
At the end of this course, you will be able to:
- Describe how infectious diseases—like a zombie epidemic—spread and are managed
- Apply various models of society and Maslow’s hierarchy of needs to existing and emerging societies as a means for understanding human behavior
- Analyze existing social roles and stereotypes as they exist today and in an emerging world
- Debate the role of public health organizations in society
- Describe how mathematical equations for population dynamics can be used to study disease spread and interventions
- Apply concepts of energy and momentum appropriately when analyzing collisions and other activities that either inflict or prevent damage
- Summarize multiple methods for managing stress in disaster situations
To register go to: https://www.canvas.net/courses/the-walking-dead